Monday, June 5, 2017

VINICUNCA - MONTANA DE SIETE COLORES IN VINTAGE POSTCARDS 1930-1940




VINTAGE  POSTCARDS 1930- 1940
Vinicunca or Montaña de Siete Colores  (5,200m- 17, 100ft)  
 Peru (Cuzco)

1. In Vinicunca at noon, 1940, Vintage Peruvian postcard 
2. In Vinicunca at dawn, covered with snow, 1930, Vintage American postcard

The mountain 
Vinicunca (5,200m- 17, 100ft)  also called Montaña de Siete Colores (The Mountain of Seven Colors) or Montaña de Colores  (Mountain of colors), sometimes known as Rainbow mountains, is a mountain in Peru, located in the Andes of Peru, in the . The Mountain of Seven Colors is a spectacular place, as if it were taken from another planet. It is found in the mountain range of Vilcanota and its striking natural coloration is due to the presence of sedimentary stones and minerals thanks to the erosion of wind and water. Ocres, reds, whites, yellows, greens and purples form a chromatic range that make Vinicunca a unique place in the world.
According to what some people of the area, this part of the mountain range was covered by glaciers for millennia. It seems that the disappearance of perpetual snow since the 1920's, made this colorful show. One of the peculiarities of this mountain for tourists (and they actually are too many!) who arrive there at dawn, is to discover Vinicunca covered with frost and entirely white (second photo above), without any of the colors that the brochures had promised! Then, as the sun warms up the atmosphere, the frost melts and reveals a land of multiple colors, a true rainbow mountain. One can imagine the reaction of the Incas to this phenomenon and why they immediately declared it sacred mountain.
There are two others Rainbow mountains or so called Colored Mountains on planet Earth : one in Canada, one in China.

Vintage postcards
Postcards became popular at the turn of the 20th century, especially for sending short messages to friends and relatives. They were collected right from the start, and are still sought after today by collectors of pop culture, photography, advertising, wartime memorabilia, local history, and many other categories. Postcards were an international craze, published all over the world. The Detroit Publishing Co. and Teich & Co. were two of the major publishers in the U.S, and sometimes individuals printed their own postcards as well. Yvon were the most famous in France. Many individual or anonymous publishers did exist around the world and especially in Africa and  Asia (Japan, Thailand, Nepal, China, Java) between 1920 and 1955. These photographer were mostly local notables, soldiers, official guides belonging to the colonial armies (british french, belgium...) who sometimes had rather sophisticated equipment and readily produced colored photograms or explorers, navigators, climbers (Vittorio Sella and the Archiduke of Abruzzi future king of Italy remains the most famous of them).
There are many types of collectible vintage postcards.
Hold-to-light postcards were made with tissue paper surrounded by two pieces of regular paper, so light would shine through. Fold-out postcards, popular in the 1950s, had multiple postcards attached in a long strip. Real photograph postcards (RPPCs) are photographs with a postcard backing.
Novelty postcards were made using wood, aluminum, copper, and cork. Silk postcards–often embroidered over a printed image–were wrapped around cardboard and sent in see-through glassine paper envelopes; they were especially popular during World War I.
In the 1930s and 1940s, postcards were printed on brightly colored paper designed to look like linen.
Most vintage postcard collectors focus on themes, like Christmas, Halloween, portraits of movie stars, European royalty and U.S. presidents, wartime imagery, and photos of natural disasters or natural wonders. Not to mention cards featuring colorful pictures by famous artists like Alphonse Mucha, Harrison Fisher, Ellen Clapsaddle, and Frances Brundage.

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